What does clean beauty even mean?
Clean beauty means using non-toxic products that are made with ingredients found from nature. These products are free of artificial colors, artificial fragrances, synthetic chemicals, preservatives and all other toxins.
Unfortunately, there are not so many regulations on cosmetic and personal care products. The FDA does not have to approve beauty or skin products before they are placed on the shelf. Therefore, companies are pretty much allowed to do whatever they want including using toxic ingredients in the products that we use every, single day. Scary, right?